I haven’t seen Norman with a crying baby or terrified kid yet. I don’t know if it is because the kids are used to seeing his face or if Norman just calms them with his sweet nature. My guess is its Norman and his personality
I remember once seeing a video where a baby got upset when she met Norman, but Norman gave her a gift(I think it was a cupcake?) and she became happy with him.
You can tell from his interactions with children what a quality human being he is.
In Ohio there was a little baby in one of the photo-ops and Jon Bernthal tried holding him and the kid screamed bloody murder. But then Norman started talking to the baby so soft and gentle, and Jon handed him over to Norman. That kid quieted instantly, it was the most adorable thing. <3